With over 5,000 customers, we’ve learned a great deal about why some buttons work better than others. For instance, if you’re planning to use chat to increase conversion rates, your button should invite visitors to chat with a “product specialist” rather than a “chat operator.” We’ve optimized the buttons in this gallery to adhere to best practices we’ve developed through the years. These buttons, categorized by industry, use market-tested shapes, colors and copy.
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