Real Time Visitor Information

Take Control of Your Online Store with LivePerson’s Visitor Information

• Access who is on your site – right now
• Segment visitors and determine whom to engage
• Optimize marketing initiatives and Web processes
• Measure and report on the ROI of your chat channel

Complete Range of Visitor Information Tools from LivePerson

LivePerson provides the tools you need to watch what goes on in your website in real-time and take steps to positively affect your conversion rates.

You can also identify visitors who are valued customers, as well as prospects you’ve targeted via a marketing campaign.

Moreover, watching visitors as they click through your site lets you evaluate your promotions, Web process, and even the efficacy of key marketing initiatives, such as your pay-per-click strategy.

Access who’s on your site – right now

The LivePerson Operator Console provides a wealth of real-time information about current site visitors, including their city, state and country, whether they’ve previously chatted or bought from the site, and specific interests based on product pages viewed, forms completed, and items placed in the shopping cart.

Additionally, the Campaign Viewer tracks all of the many paths that lead to your site, letting you instantly identify visitors who’ve responded to a marketing campaign, arrived by means of a link on a referring site, or reached it via an unpaid (organic) search.

Segment visitors and determine whom to invite

LivePerson provides a variety of tools to help you determine the interest of your visitors, and choose whom to invite. Examples include:

• Keyword Searches

  Keyword Searches – Because most online purchases begin with a keyword search, LivePerson flags all visitors who arrive via a search engine and provides the exact term used, enabling chat agents to monitor and engage these hot leads.

• Repeat Visitors, Chatters and Buyers

  LivePerson’s research reveals that consumers visit at least four sites prior to making a purchasing decision, and visit the site they’ll ultimately buy from multiple times. Visitors who’ve chatted or bought previously also show a high propensity to make additional purchases. LivePerson flags repeat visitors, chatters and buyers, letting your agents make decisions on whom to engage.

• Targets of Marketing Campaigns

  The Campaign Viewer presents in-dept details of the campaign as soon as the prospect arrives on site. Your agents can offer a follow-up incentive relating to the promotion, or simply monitor their click-through behavior.

• Value of Shopping Cart

  Chat with visitors based on the value of items in the shopping carts. Your agents can send invitations to visitors who abandon their cart, or offer free shipping if the visitor reaches a specific price threshold.

• Geographic Region

  As CMOS will attest, geography provides strategic insight into a visitors’ product preference and budget. By analyzing the regional characteristics of your high-value customers, you can establish priorities for your agents to use when determining whom to engage.

Optimize Marketing Initiatives

The Campaign Viewer lets you make rational choices about your marketing initiative:

• Spot negative keywords that will save money on your PPC campaigns
• Improve Pay Per Click Deployments (For example, global v. regionally targeted)
• Optimize your keyword (Pinpoint ineffective generic keyword ads)

Optimizing your website and Web processes

How friendly is your site to visitors eager to make purchases or receive more information? Does your site have a high rate of shopping cart abandonments?

LivePerson can help you identify and address potential problems in critical processes by letting you watch how visitors respond to them.

• Pinpoint site errors experienced real-time by visitors
• Track path from entry to exit and identify any obstacles, barriers to purchasing, internal issues, errors on ages

Measure and report on the ROI of your chat channel

LivePerson’s Google Analytics Integration lets you measure and report on the ROI of your LivePerson services.

Generate reports that let you track the keywords and marketing campaigns that generate the most chats, as well as measure an track to impact of LivePerson services on line sales and online lead generation.