LiveLounge

• Beyond Cost-Reduction – The Next Generation of Outsourcing Outsourcing has moved way beyond simple cost reduction. The next generation of outsourcing is all about adding value to the sales process and increasing customer loyalty.
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• What role does emotion play in online sales?
  The Web has evolved from a tool to an emotional state; a place where repeat shoppers expect to be recognized and treated as valued customers. Read the full article »
• Seize the online moment of truth.
  Persuading online visitors to buy — not just browse — is a matter of understanding why they hesitate, and responding with the right offer. Read the full article »