Implementing Live Keyword with Pay Per Click Search Engines

Live Keyword is enabled automatically and works with the standard LivePerson tag.

Live Keyword will work right away with search results based on free listings.

Pay Per Click Search Engines (PPCSEs) distribute their search results through their partner's Web sites. In order to identify accurately those searches, you must use tracking URLs.

If you do not use "Tracking URLs", you will always see the search as coming from the site carrying the search result. You will not see the information about the PPCSE that provided the search result.

Adding tracking URLs is a simple process and in some case is done automatically by the Pay Per Search Engine.

Live Keyword currently supports the following PPCEs:

• Yahoo Search Marketing (Click to receive a $50 credit with a new account)
• Google AdWords (Click to receive a $50 credit with a new account)
• Looksmart PPC (Click to receive a $50 credit with a new account)
• Miva

Adding Tracking Code to your URLs

Yahoo Search Marketing

LivePerson fully supports Yahoo Search Marketing tracking URLs. Simply enable the tracking URLs in your account and LiveKeyword will become fully operational for Yahoo Search Marketing traffic. Live Keyword will even display the "Matching Type" for each search.

Google, Miva and Looksmart

To convert a URL to a tracking URL you must add 2 parameters:

• The search engine parameter (source)
• The keyword parameter (kw)

The tracking URL follow a common format

http://www.YourSite.com/?source=ENGINE&kw=Keyword

Step1

Add "?source=ENGINE". Depending on which PPCSE you are tracking, replace ENGINE with the appropriate value:

Engine	Value
Google Adwords	goog
Miva	fnwt
Looksmart	look

Step 2 (optional)

Add the search phrase to the end of the new URL by appending "&kw=your+search+phrase+here", be careful to replace all spaces within the search phrase with a plus sign ("+").

This step is optional and only needed if you want to see the "Advertiser Keyword" in LiveKeyword.

Example:

Search Engine: Google
Keyword: Digital Camera

Tracking URL is: http://www.YourSite.com/?source=goog&kw=digital+camera

Note:

Make sure that the search engine parameters come before the keyword parameters. It will not work the other way around.

These parameters do not have to be in upper case. They are shown that way here for clarity.

Go Toast users: If you are using the Go Toast service for tracking your keyword search results, you do not need to make any changes to your tracking URLs. "Live Keyword" is compatible with Go Toast's tracking URL.