LivePerson Enterprise for Retail

Increase conversion rates and average order values. Maximize customer satisfaction. Optimize your chat channel.

Each year, businesses spend billions of dollars in an effort to drive potential customers to their websites. From paid searches, to online and conventional advertising, all roads lead to the Web.

The wisdom of such investments seems clear. Everyone - from the chief marketing officers (CMOs) to company investors, down to consumers and the advocates who represent them - understands the inherent value of the Web. Its unprecedented ability to influence buyer perception has altered the way products are marketed. Virtually no one makes a major purchase without going online first.

Nor do customers doubt the safety and security of online shopping, as the numbers clearly indicate: Forrester Research reports that US online retail sales will reach $316 billion in 2010. Thus the Web, with its vast bandwidth, branding expertise, and forum for sharing, has become everything CMOs hoped it would achieve, except the phenomenal channel for sales that is its potential. Shop.org reports that online conversions for most retailers still hover somewhere between two and three percent.

Therefore, an immediate urgency for CMOs is to find a way to transform the Web from the first place to learn about products into the first place to purchase them. Only then can businesses truly reap the benefits of the billions they invest.

That's why LivePerson has introduced LivePerson Enterprise for Retail, a third-generation engagement solution that enables retailers to take control of their online store by applying to the online medium some of the best practices long relied upon by the brick-and-mortar counterparts, specifically visitor segmentation and targeting.

 

Spotlight

“By using LivePerson's tools, we can conveniently create better solutions and experiences for our customers, and ultimately outfit them with the right gear. We are better utilizing the talents we have in a whole new way, and our customers clearly love it.”

Sam Bruni
Director of Customer Experience
Backcountry

Webinar

Go behind the scenes with Forrester Research on customer service trends and get the inside scoop on EarthLink's proactive service strategy.

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