LivePerson Enters Automotive

Exceed consumer expectations and deliver the best car-buying experience possible

LivePerson Enterprise for Automotive was built on LivePerson’s Engagement Marketing platform and methodology, enabling manufacturers and dealerships to target the right visitor with the right message in order to affect a desired outcome.

This comprehensive third-generation engagement solution blends a proven value-based methodology with an active rules-based engagement engine and deep domain expertise to advance online lead generation and sales initiatives and deliver incremental contribution to the bottom line.

Provide showroom level service on your website
LivePerson Enterprise enables companies to target hot leads early in the decision-making process, and to provide a high-quality online experience. The platform monitors specific events such as click-through paths, time on a page, and previous visits, i.e., clues that indicate a visitor’s interest in a vehicle, and applies business rules to trigger proactive invitations to these pre-qualified leads for engagement via chat or voice with a live agent. These engagements enable manufacturers and dealerships to proactively engage visitors and deliver quotes.

The platform also enables companies to provide website visitors with the same service level they expect to receive in a showroom. Live chat can be leveraged to help visitors compare models and options. For instance, using LivePerson’s page-pushing and co-browsing technology, Internet-based sales agents can guide visitors to vehicles that have the features visitors are looking for, as well as answer questions regarding pre-owned history and financing options.

Improve lead retention
LivePerson Enterprise for Automotive offers a multi-channel solution with seamless escalation between the channels in order to improve lead retention. Live chat agents screen visitors based on interest and invite visitors to receive a call from a regional dealership. The remote agent at the dealer receives information about the visitor’s interest prior to making the call.

The result is improved lead retention. Fewer leads go cold because visitors chat and talk in a single session, versus requesting a call back. In fact, automotive customers who use live chat report a tenfold increase in online conversion to leads over self-service.

Optimize website with real-time monitoring and reporting
Gain valuable insight into online lead generation initiatives with detailed reporting on entry pages, abandonment points, navigation paths, rules effectiveness and campaign performance. Using this intelligence, automotive manufacturers and dealerships can refine marketing initiatives and optimize the processes for delivering quotes.

Foster long-term customer loyalty and satisfaction
LivePerson Enterprise promotes customer-centricity, a critical driver of acquisition, satisfaction and retention in today’s competitive environment. LivePerson’s ability to deliver online personalized assistance to the right visitor at the right time ensures customer satisfaction and cements loyalty. In fact, enterprise customers that have implemented LivePerson Enterprise have realized customer satisfaction rates of greater than 80 percent.