Email Marketing Manager

Job Location: New York, NY

We currently have an opening for an Email Marketing Manager to join the Consumer Marketing team

Key Responsibilities:

• Define and document email campaign requirements with client & expert marketers.
• Recommend email campaign designs and testing strategies based on your knowledge of marketing technologies and best practices
• Create detailed segmentation plans that support Email marketing campaigns
• Collaborate with Marketing Analyst to execute and automate segmentation plan
• Work with cross-functional teams to ensure that marketing campaigns launch on-time and according to plan
• Conduct quality assurance on campaigns before they go live, and then monitor performance once they are implemented
• Understand dependencies between Email campaign efforts and other marketing initiatives (e.g., cross-channel launch plans)
• Work with business and IT partners to thoroughly understand marketing channels and troubleshoot problems
• Ensure that marketing programs are in compliance with various privacy rules, regulations and internal communication policies
• Work closely with database team to understand and document data catalog
• Manage and improve key marketing processes 
• Research and maintain competitor emails
• Stay abreast of email compliance, industry stats and developments
• Communicate with internal and external creative teams campaign objectives and creative strategies for the development of Email communications
• HTML coding of emails if resources are unavailable

Job Requirements:

• Bachelor’s degree required
• 2-4 years of email management in an e-commerce or similar environment
• Develop, execute and manage strategic and tactical elements of the email marketing campaign
• Collaborate with client and expert marketing groups to establish email marketing initiatives, including campaign objectives, messaging and potential concepts
• Create and develop targeted and trigger-based email campaigns, delivering tailored marketing messages to segments of the email list
• Explore additional ways to serve the customer by recommending new campaign types
• Develop and maintain best practices documentation
• Continually develop, measure and optimize campaigns using A/B and multivariate testing
• Provide support to the client and expert marketing groups who rely on email marketing as revenue channel; communicate strategy and results while working with departments to understand and optimize
• Manage the mailing list; develop and execute strategy to grow list by increasing opt-ins and improving retention
• Monthly reporting / analytics
• Prior experience integrating an email provider system is a plus
• Ability to deploy, manage tracking and analysis for email marketing campaigns
• Ability to drive multiple projects simultaneously and work with cross-functional teams.
• Capable of exploring outside the box and meaningful alternatives and translate into actionable recommendations
• Entrepreneurial drive to build a program that will have a major impact on company bottom line
• Ability to respond to frequent pressure to meet deadlines when work speed and sustained accuracy are paramount
• Excellent verbal and written communication skills
• Knowledge of HTML
• Ability to work well independently & within a team environment
• Team player that is passionate about what they do
• PC proficiency and solid working knowledgeof Microsoft Office (MS Word, Excel, PowerPoint, etc.)

Compensation:
Salary is commensurate with experience and market; we offer a competitive compensation package, including base salary, bonus target, stock options and full benefits.

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