Expert Community Marketing Director

Job Location: New York, NY

We currently have an opening for an Expert Community Marketing Director to join the Consumer Marketing team.

Key Responsibilities:

• Responsible for the P&L and strategic direction of all expert marketing initiatives
• Responsible for all direct response media sources used to acquire and retain experts in the marketplace
• Direct strategic planning, budgeting and forecasting, for all expert marketing activities
• Oversee all marketing test strategy, analysis & reporting expert marketing initiatives
• Explore alternative business models in overall business strategy to identify potential expert revenue streams
• Develop individually customized Internet communications, including welcome email, account information and notifications, and up-sells for expert marketing activities
• Manage the execution of expert marketing projects from start to finish in collaboration with other teams including Product Development, Creative, Research, Media, Operations, Customer Service, Finance, etc.
• Collaborate with business units on product development and marketing strategy implementation
• Manage relationship with paid search marketing agency to ensure ROI goals are being met for expert marketing programs
• Actively manage paid search campaigns for 2nd tier paid search campaigns for expert marketing initiatives
• Ensure messaging is on brand strategy for all expert campaigns & communications

Job Requirements:

• Bachelor’s degree required
• Must have minimum of 5 years of experience implementing a variety of direct & interactive marketing strategies
• Balanced fusion of creative, analytical, business, marketing and product management skills is required
• Minimum 2 years of interactive direct marketing/ecommerce experience is required
• High entrepreneurial drive and strong leadership skills with the ability to develop and lead initiatives and maximize the potential of the business
• Range of tactical knowledge and skills including: financial analysis, testing efforts, quantitative methods and analytics, list segmentation and selection, campaign planning and execution, and new product development
• Strong credibility and interpersonal skills to successfully develop solid relationships both internally and externally
• Experience managing paid search campaigns
• Experience negotiating, purchasing and managing a variety of online media campaigns (banners, emails, pops, contextual, etc.); Experience with various deal structures including CPM, CPC, hybrid, etc. especially CPA
• Experience managing, optimizing and growing multiple direct response online media campaigns and partnerships
• Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on your analysis
• Experience with campaign management/ad serving technologies or the principles thereof (e.g., Atlas DMT)
• Thorough understanding of online creative strategy development
• Ability to work well independently and within a team environment
• Team player that is passionate about what they do
• PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

Compensation:
Salary is commensurate with experience and market; we offer a competitive compensation package, including base salary, bonus target, stock options and full benefits.

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