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Engagement MarketingLivePerson helps you connect with customers during the online moment of truth
The first generation of e-commerce was about attracting online visitors. The second generation is about converting them. E-commerce has become a nearly $200 billion market. However, while billions are being investing in driving online traffic, the vast majority of browsers are not being turned into buyers. Averaging 3%, conversion rates are alarmingly low. Customer satisfaction varies widely. And shopping cart abandonment is soaring. A proven opportunity to increase conversion rates occurs in what we call the "moment of truth." It's a critical time when you connect with online visitors based on meaningful, behavioral information. At LivePerson, we leverage this moment of truth and integrate analytics, industry best practices and web-based technology to equip you with an engagement marketing platform that makes your site more compelling. More personal. And more relevant. |
“As consumer adoption of e-commerce grows, expectations will increase while satisfaction decreases, forcing businesses to innovate to compete... Today, one of the most intriguing ways to increase sales is through a strategy known as engagement marketing.”
Stephen Loynd Download the White Paper » |
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